Why Do We Care What Happened To The Wet Shave Club?
DISCLAIMER: This article, “What Happened To The Wet Shave Club”, is based on investigative research we did through online searches and through reading various articles. The conclusions drawn are based on our opinions. We do not state them as fact, because we have no inside information as to why www.wetshaveclub.com met its demise.
We know what you are thinking. Why is wetshavingclub.com writing an article asking what happened to The Wet Shave Club?
We have a policy here at The Wet Shaving Club™. Tell the truth. So we will. There are two reasons why we are writing this article.
Our first reason? We were looking for a shave club that sold safety razors but that also competed with The Dollar Shave Club™ and Harry’s Razors™ in price. We found no such club, hence we founded The Wet Shaving Club™. However, during that search we saw many reviews for The Wet Shave Club, but found that it was no longer in business.
Therefore, before we went into the shave club business, we figured we should find out what happened to the one that failed. We found that story to be interesting, subsequently, we are writing this article. More on why we believe it failed below.
Before we get into the details, however, we owe you a second reason for why we wrote this article. Simply put, we want to sell our product. In fact, we want to sell a lot of our product. And we believe that there are many people who might wonder what happened to The Wet Shave Club. We hope those people stumble upon this article in their search results, read it, and then buy our product instead. So you see, this article satisfied both our curiosity and our opportunism.
So What Did We Find?
Maybe we are biased? But at first thought, we could not understand why or how The Wet Shave Club concept failed. Admittedly, we were happy that it did, because it opened up the window of opportunity for us to create The Wet Shaving Club™. However, it also served as a warning sign for us. Maybe our concept was not going to work? Maybe we should move onto something else?
However, as we continued with our research, it became apparent that not only was The Wet Shave Club’s model much different than ours, but it almost seemed doomed from the jump.
In our opinion, The Wet Shave Club met its demise because of the following reasons:
– A monthly wet shave box is hard to sustain
– The price was too high
– It was not a project of passion, but of convenience
As we stated in our disclaimer above, we do not state these reasons as fact, but as our own conclusions drawn from third hand observations during our research.
Do You Really Need A Monthly Shipment Of Samples?
As we set out to create The Wet Shaving Club™ we went back and forth on how we should handle monthly shipments and what we should include in those shipments. In the end, we decided that monthly shipments were unnecessary and more importantly, we did not think they could work.
Normal sized shave soap and shave oil will likely last you close to 60 days. So if we shipped you that monthly, then the product would stack up. Probably that is why they sent sample sized product in their boxes. But who wants to pay $20-$30 a month for samples?
Another tactic could be to change out what you receive monthly. This way you would at least have different product stacking up. But then what if you like last month’s offering, and not this month’s offering?
In the end we believe, that while monthly subscription boxes are certainly advantageous to the business, they may not be very useful in the wet shaving world.
In our opinion, this is one reason that The Old Wet Shave Club did not make it.
Our reasoning on this matter also led us to go away from the monthly box and to offer annual packages at low prices. CLICK HERE FOR DETAILS
We Believe The Wet Shave Club Was Overpriced
$29.99 A MONTH FOR A BOX?
The Wet Shave Club charged $29.99 for their subscription box.