Our Tale: From Wipe To Blade
Like many success stories, our story started with failure. But not just a failure. Multiple failures. In fact, The Wet Shaving Club is a great idea (more on that later) brought to you by lots of wasted time, too much wasted money, and some really bad ideas that preceded it.
Starting with the Man Wipe that is a cologne wipe.
Want to buy this?
Why would someone want a cologne wipe? Because they travel easy. So easy that you could fit one or two in your wallet or pocket. And so a cologne wipe makes it easier to smell manly on the go! Who wouldn’t want that? We started selling these ingenious wipes sometime during the middle of 2018.
One year later, we still had
What happened? We had a great product (at least we thought so), but we did not have any sales to speak of. Therefore we decided to create an extra incentive to buy our cologne wipes. We figured we would pair our cologne wipes with another toiletry item. What would it be?
A Razor!
Yep, we decided to pair a product that we could not sell with another product that everyone already has, and we all hate to use.
If only you knew how much it costs to source a cartridge razor compared to how much you are buying it for from your shave club……… Shhh. We tell you below.
With our new marketing ploy in mind, we went to source a razor. We learned a lot during this process, but there were two things we learned, that changed our company’s direction.
1. We have all been getting ripped off by these cartridge razor companies. As of the day we are writing this tale, we can source a 5-blade razor for 15 cents! This fact still amazes us.
2. The second thing we learned, was that there was this thing called a safety razor. It was a little scary, because it had only one blade. But it looked cool, so I volunteered Troy to try it out first.
We were shocked! A single bladed double-edged safety razor puts all those multi-bladed cartridge razors to shame! How could this be? Why are all these other razor companies continuing to increase the number of blades on their razors?
